Companies
Saturday, 6/27, 10:43 AM
BMW's Bet on Neue Klasse: a Clean-Sheet EV Platform That Has to Deliver
- BMW has cut its 2026 profit-margin forecast by more than half and is bracing for a steep drop in China sales.
- Its central pitch to investors now rests on a clean-sheet electric-vehicle platform called Neue Klasse — and on getting the ramp-up right.