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Companies

A pair of augmented-reality smart glasses
Companies 23 h

Snap Enters the Consumer AR Race With $2,195 Specs Glasses

  • Snap, the company behind Snapchat, has unveiled Specs — its first augmented-reality glasses for public sale — priced at $2,195 and due to ship this fall, a costly bet that consumers will pay up to layer digital content over the real world.

In brief

In brief

In brief

In brief

In brief

Companies news — earnings, deals and corporate strategy

The Companies section covers the businesses behind the market: earnings and results, mergers and acquisitions, leadership, strategy, IPOs and the big platform giants. We follow how companies make and lose money, and explain what their decisions mean for investors, workers and customers.

From quarterly results and dealmaking to boardroom shake-ups and regulatory pressure, we report the story clearly and put it in context — separating the signal from the spin.

More to read from the other sections: markets, tech and the economy.