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Topic: football

Paris Saint-Germain playing at the Parc des Princes
Companies
Sunday, 6/28, 10:44 AM

How PSG Is Turning a Football Club Into a Global Luxury Brand

  • Fresh off back-to-back Champions League titles, Paris Saint-Germain is making a deliberate bet: build a global lifestyle brand around the idea of 'Paris' that can earn money whether or not the team keeps winning.
  • The model owes as much to luxury houses as to football.

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