Companies
Thursday, 6/25, 08:30 AM
Walmart Buys Ad-Tech Firm Vibe.co for $1.4 Billion to Chase Amazon's Ad Business
- Walmart agreed to acquire Vibe.co, a French connected-TV advertising platform, for about $1.4 billion — its biggest deal since buying Vizio — as the retailer builds a high-margin ad business to challenge Amazon's far larger advertising empire.