Saturday, July 11

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Personal Finance The Widow's Penalty: How Losing a Spouse Can Raise Your Taxes Markets The 2026 IPO Boom Hits a Record and Is Set to Broaden Beyond AI Companies Ulta Bets 400 Million Dollars on a Times Square Flagship Crypto The IMF Weighs the Promise and Peril of Dollar Stablecoins Markets China Halts Helium Exports, Squeezing a Gas the Chip Industry Cannot Replace Companies What Is the Difference Between a Merger and an Acquisition?Economy What Is the US Debt Ceiling, and Why Does It Matter?Crypto US Moves to Drop Its Case Against the Alleged 722 Million Dollar BitClub Fraudster Personal Finance The Widow's Penalty: How Losing a Spouse Can Raise Your Taxes Markets The 2026 IPO Boom Hits a Record and Is Set to Broaden Beyond AI Companies Ulta Bets 400 Million Dollars on a Times Square Flagship Crypto The IMF Weighs the Promise and Peril of Dollar Stablecoins Markets China Halts Helium Exports, Squeezing a Gas the Chip Industry Cannot Replace Companies What Is the Difference Between a Merger and an Acquisition?Economy What Is the US Debt Ceiling, and Why Does It Matter?Crypto US Moves to Drop Its Case Against the Alleged 722 Million Dollar BitClub Fraudster

Topic: beauty

An Ulta Beauty retail store

Saturday, 7/11, 10:37 AM

Ulta Bets 400 Million Dollars on a Times Square Flagship

Ulta Beauty is committing about 400 million dollars to a 15-year lease on its first-ever flagship store, a four-floor space in New York's Times Square.
In an age of online shopping, the bet is that a marquee physical store, run as a marketing showcase rather than just a sales floor, still pays off in brand power.

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