Saturday, July 11
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Topic: flagship

An Ulta Beauty retail store
New Companies
Saturday, 7/11, 10:37 AM

Ulta Bets 400 Million Dollars on a Times Square Flagship

  • Ulta Beauty is committing about 400 million dollars to a 15-year lease on its first-ever flagship store, a four-floor space in New York's Times Square.
  • In an age of online shopping, the bet is that a marquee physical store, run as a marketing showcase rather than just a sales floor, still pays off in brand power.

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