Topic: general-mills

General Mills Bets on Protein and Pets as Shoppers Pull Back

• General Mills reported roughly flat sales and a 16% drop in annual profit as cautious shoppers buy less, and is responding by leaning on higher-protein foods and premium pet food, cutting prices on many products, and targeting $3 billion in savings.
• Its playbook is a window into how big food companies are coping with value-seeking consumers.