Thursday, July 2
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Topic: pet-food

A supermarket cereal aisle
New Companies
Thursday, 7/2, 02:45 AM

General Mills Bets on Protein and Pets as Shoppers Pull Back

  • General Mills reported roughly flat sales and a 16% drop in annual profit as cautious shoppers buy less, and is responding by leaning on higher-protein foods and premium pet food, cutting prices on many products, and targeting $3 billion in savings.
  • Its playbook is a window into how big food companies are coping with value-seeking consumers.

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