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Topic: ikea

An IKEA store exterior
Companies
Thursday, 6/25, 08:48 AM

How IKEA's Frugal Founder Built a Retail Giant on Thrift

  • Ingvar Kamprad flew economy, drove an old Volvo and pocketed restaurant salt packets — and built one of the world's largest retailers on the same obsession with cost.
  • IKEA's flat-pack, price-first model is, in large part, its founder's personal thrift turned into corporate strategy.

ikea — news and stories on this topic

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