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Topic: media-rights

A packed stadium crowd at a football match
Companies
Thursday, 6/25, 11:30 AM

TikTok and YouTube Are Changing How Fans Watch Sports, and Who Gets Paid

  • FIFA has named YouTube and TikTok 'preferred platforms' for the 2026 World Cup, letting broadcasters stream the opening minutes of every match — and some games in full — on social media.
  • It is the clearest sign yet that the platforms are muscling into sports, the most valuable content in media, and pressuring the broadcasters who pay billions for the rights.

In brief

media-rights — news and stories on this topic

This page collects all of Boursel's coverage of media-rights. Follow the topic from one place: new stories appear here automatically as more is published. That way you stay on top of how the situation develops.

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