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Topic: tiktok

A packed stadium crowd at a football match
Companies
Thursday, 6/25, 11:30 AM

TikTok and YouTube Are Changing How Fans Watch Sports, and Who Gets Paid

  • FIFA has named YouTube and TikTok 'preferred platforms' for the 2026 World Cup, letting broadcasters stream the opening minutes of every match — and some games in full — on social media.
  • It is the clearest sign yet that the platforms are muscling into sports, the most valuable content in media, and pressuring the broadcasters who pay billions for the rights.

tiktok — news and stories on this topic

This page collects all of Boursel's coverage of tiktok. Follow the topic from one place: new stories appear here automatically as more is published. That way you stay on top of how the situation develops.

Looking for the bigger picture? Browse markets, the economy, companies and crypto, or head back to the front page for the day's top stories.