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Topic: rtd

Cans of drinks on a supermarket shelf
Companies
Friday, 6/26, 08:36 AM

Canned Cocktails Are the Last Growth Engine in a Shrinking Drinks Market

  • Pre-mixed drinks in a tin have gone from festival novelty to the fastest-growing corner of the drinks trade.
  • As beer, wine and overall alcohol consumption fall, ready-to-drink cocktails are the one category still expanding — and a UK tax change has handed them a structural edge over the spirits they imitate.

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