This is an educational explainer, not investment advice — and it contains no stock recommendations.

Markets sort shares into two broad styles, and which one wins often depends on inflation. When prices and interest rates rise, "value" stocks have historically tended to hold up better than "growth" stocks. Here's the plain-English reason — and the caveats.

Value vs. growth, defined

  • Value stocks look cheap relative to their current earnings, assets or cash flow. They're often mature, steady businesses that make money now — banks, energy producers, industrials.
  • Growth stocks are companies investors expect to expand quickly, priced on future profits rather than today's. Many are in technology, and they trade at high multiples of current earnings because the payoff is years out.

The key idea: when the cash arrives

The mechanism hinges on how stocks are valued. To price a stock, investors mentally "discount" its expected future cash flows back to today's dollars, using a discount rate — essentially an interest rate reflecting what your money could earn elsewhere. When inflation rises, central banks typically raise rates, which lifts that discount rate across the market.

Here's the asymmetry. A growth stock's value sits mostly in cash flows arriving far in the future; a value stock's cash is mostly near-term. When the discount rate jumps, those distant cash flows shrink much more in present-value terms — a property analysts call "duration." A growth stock behaves like a long-duration asset (think a long-dated bond): very sensitive to rising rates. Value stocks are shorter-duration, so they take less damage, as GMO's research lays out. Some value sectors can even benefit from inflation — energy firms whose revenue rises with commodity prices, and banks, whose lending margins can widen as rates climb.

The historical record

This isn't just theory. Decades of research — including the landmark work of Nobel laureate Eugene Fama and Kenneth French on the "value premium" — found that value stocks have outperformed growth over long stretches, Fama's Nobel lecture among the foundations. And the pattern has been especially visible in high-inflation episodes: value markedly outperformed growth during the stagflation of the 1970s, and the script repeated in 2022, when the Fed's rapid rate hikes hammered expensive tech while value held up better. (Exact margins vary by study and period; treat them as a tendency, not a precise rule.)

The important caveats

Three cautions keep this honest:

  1. It's a tendency, not a law. Plenty of periods break it — including recent AI-driven rallies, where growth stocks surged despite elevated rates.
  2. "Cheap" can be a trap. A "value trap" is a stock that looks bargain-priced because the business is genuinely deteriorating — buying cheapness alone can be costly.
  3. Regimes shift. The value-vs-growth seesaw turns on inflation, rates and sentiment, which change.

Why it's worth understanding

You don't need to pick a side — or pick stocks — to benefit from this idea. The takeaway is a framework: in a high-inflation, higher-rate world, long-duration growth names carry more valuation risk, while value's near-term cash flows offer some shelter; in a low-rate world, the reverse often holds. Knowing why — that it's about when a company's cash shows up, and how rates reprice that timing — helps make sense of why the same market can love tech one year and banks the next. Boursel doesn't tell readers what to buy; the point here is to explain a force that quietly shapes which stocks win, and when.